Scientific and Technical Bulletin


No 10 December 2006

LaShawn Smith
Individual self identification based on societal reinforcements: a case study concerning the socialization practices of males and females

Abstrtact: The following research report is the continuation of a previous study that I have completed into the socialization of males and females and how parental reinforcements lend themselves to expected stereotypical behaviors that are associated with a particular sex.  In this report, I also considered how society will reinforce the behaviors that are learned at home. I explained these behaviors using the Social Learning theory and incorporating the works of earlier Social-Psychologist and Sociologist to explain how individual behavior is a product of the external environment.

Keywords: socialization, stereotypical behaviors, Social Learning theory, external environment.

Florin Lucian Isac
Registrele creatiei publicitare

Abstract: The paper is analyzing the meaning and the principles  of advertising creation. There are nine registers of advertising creation  that seems to be decisive for the success of  the message in the eye of the consumer.

Keywords: advertising, comsumers, creativity, humor, persuation.

Liviu Neagoe
A new modernity? Political culture of post-communism transition in Romanian area

Abstract: This research tries to bring a contribution to the study of Romanian political culture featuring post-communist period from the view of modernity. For a society who estimates her democratic exercise in the limit of one and a half decade, the study of political culture represents a fascinating intellectual travel, not lacking in difficulty. My approach tries to get over the manner of regarding and often even the subjectivism of most studies, with several sociological exceptions, attached to Romanian post-communist society. It must be said that the post-communist transition presents many difficulties for analysis. The most important is the umpredictibility. In the 80’s, the crash of the communist regimes seemed extremely improbable in the Central and Eastern of Europe. The entire world was embraced by the Cold War’s way of thinking and Romania was a “standing still” country in the communist project. The events at the end of 1989 have surprised everybody but the difficulty of leaving behind the communist legacy and the necessity of post-communist transition appeared clearly. On the other hand, it is difficult to make a forecast about which directions the Romanian society will follow. Moreover, the use of the term transition must be made with many reserves. Even the transition has been declared officially like being ended, the data of the poles shows that a large part of Romanians think that we go into a wrong direction, although they declared in the advantage of integration in European structures. Political participation is reduced and the trust in the right-state institutions too. Just the Church and the Army, keepers of tradition and community values, enjoy the most trust of the people. We have laws and democratic institutions and we experimented on the change of power between political parties, but I don’t think we can really speak about a simply “transition to democracy”. That’s why I understand through post-communism transition the political regime which follows after a communist one and which experimented the decommunisation of all levels of society. We can speak about the transition to a new type of modernity which includes integration in Euro-Atlantic structures and which is completely different from all that Romanian society knew up to now.
I will suggest in the following an analytical approach sustained by a double challenge. The first is linked with the actual state of facts. Similar to our entry in the orbit of modernity was the constant preoccupation of Romanian picked to speculate on the national identity or the paths which Romanian society should follow in the effort to being modern itself. In essence, I consider that the two ways of discourse, the identity hermeneutics and the models of development, represent the most important reactions on the larger issue of modernization. The second challenge is about my intellectual preoccupation: the origins of modernity and the secularity, specificity of the identity discourse and the post-communist condition. As a Romanian citizen I am directly interested in understanding the options of my present people, the manner in which Romanian society is attached to projects of modernity and the transformation of the latest years are reflected at the level of political culture. I also consider that enriching my methodological and comparative horizon into an international academic environmental can be improved by the characteristics of this research.

Keywords: political culture, post-communist society, national identity, modernity, national cultures.

Matei Şimandan
Metateorie şi metodologie În investigarea fenomenului cultural

Abstract: The metatheoretical and methodological approaches of the cultural phenomenon research keeps on being the object of certain controversialist debates on social themes. The present article tries to emphasize several important trends of the last decade specialty literature. The paper is focused especially on those aspects regarding some theoretical reconsideration and on its reporting to the culture’s philosophy and sociology last tendencies.

Keywords: sociology, cultural phenomenon, cultural assets, life style.

Andreia Maxim
O cercetare „critică” asupra adolescenţei şi a stereotipiilor

Abstract: În cadrul unei cercetări extinse pe doi ani am aplicat, împreună cu un colectiv de cercetare de la Universitatea „Aurel Vlaicu” Arad, un chestionar referitor la valorile democratice ale  tinerilor. Având în vedere tema lucrării mele de doctorat am inclus şi itemi referitori la „toleranţă/ stereotipii/ respect pentru valorile altor culturi”. Acesta a fost aplicat tinerilor din clasele a XI-a din zece licee arădene, precum şi studenţilor din anul I din unitatea de învăţământ superior amintită. Datele au fost prelucrate obţinându-se informaţiile pe care le voi prezenta.

Keywords: democratic values, stereotypy, prejudices, democracy, liberty.

Mihaela Indricau
Referential and condensation symbols

Abstract: What is important in recognizing the symbolic forms specific to the political process is the distinction between policy seen as a sport performance (M. Edelman, 1999) and the political activity used by organized groups to get concrete benefits (influence and pressure groups). The latest results of many - insided scientific research have shown the key function of inaccessibility as influence on symbolic meanings.

Keywords: political process, groups, inaccessibility, symbolic meanings.

Tim Jeffries
The footsteps of ovid

Abstract: It was the year 8 AD when Romania received its’ most famous visitor, even if he was a bit hesitant to step upon the shores of the Black Sea.  This was the year that the poet Publius Ovidius Naso, better known as Ovid, was banished by the Emperor Augustus to the ancient city of Tomis, where the main port of Constanţa now sits.  To this day, the exact reason for Ovid’s banishment remains a bit of a mystery and matter of scholarly debate, but his poetry from this period provides modern readers with insight in to the attitudes of both ancient Romans living in exile and the human condition out of its’ natural element.

Keywords: human condition, ancient living style, particular culture, cultural differences.

LaShawn Smith
The application of the schumpeterian perspective concerning the invasion of Iraq

Abstract: In Joseph Schumpeters book, Capitalism, Socialism, and Democracy, he outlines a process that capitalism undergoes called Creative Destruction. The concept of Creative Destruction is how a capitalist system regenerates the same accumulation functions by destroying the old methods of capital creation.  In this report, I applied this process to explain the conditions that justified the United States government actions to undertake a military campaign in the Middle East with the intent on conscripting more areas into the capitalist program for development.

Keywords: Creative Destruction, capital creation, development, capitalist system.

Cristina Dima
Research methods for business and management

Abstract: The article was meant as a help for students, professionals and any person interested in research methods. It is a useful tool for any manager. The article contains an introductory part about research methods, in depth analysis of the questionnaire, interview, focus groups, case study and observation. The article ends with a note on how the data should be analyzed and interpreted. One very interesting key point of the article is the part about on line focus groups, used often nowadays when almost anyone can afford to log on to the Internet.

Keywords: research methods, questionnaire, interview, focus groups, case study.